Welcome to the Project FoodBox brand guidelines.

Positioning

A succinct expression of our core business activity and what sets us apart. This statement helps align marketing efforts with our brand and value proposition.

Project FoodBox sources, packages, and distributes boxes of fresh produce directly from farmers to communities in need. We deliver these nutritious and healthy foods through mission-aligned partners including food banks, faith-based organizations, and health networks. Project FoodBox was born out of our participation in the USDA’s “Farmers to Families” program which launched in 2020 to offset food insecurity caused by the pandemic. 

Branding Intention

At Project FoodBox, our brand identity is thoughtfully crafted to express our core values and mission in every detail. We use a holistic design approach, creating a visual system that feels warm, welcoming, and uplifting—reflecting our belief that access to healthy food is a source of hope and opportunity, not hardship.

Our brand moves beyond traditional images of food assistance by highlighting the positive impact that nutritious, high-quality produce has on individuals, families, and communities. By bringing expertise and integrity from our parent company, SunTerra, into every aspect of our visual identity, we show our commitment to transparency, efficiency, and excellence—from farm to table.

Every touchpoint, from our logo and color palette to our illustrations and messaging, is designed to build trust, spark optimism, and create genuine connection. Through this approach, we make healthy eating feel accessible, reliable, and good—for everyone.

Brand Essence

Our brand reflects the internal culture and our vision for the world. We ensure all our branding reflects the following characteristics:

Positive |  Fresh | Trustworthy

Efficient |  Fun | Welcoming

Color

Primary palette

“To stand out ahead and not seem overly obvious within the industry, we’ve developed a gripping color system between the primary and secondary colors that stands out as unique and identifiable solely to Project FoodBox.”

Like with all the elements of the brand experience, we want people to see what Project FoodBox is doing in a fresh and positive light. The color system can play beautifully together within all applications while the color psychology speaks of inclusion, warmth, growth, progress and happiness. 

Name: White CMYK: 0/0/0/0 RGB: 255/255/255 HEX: #FFFFFF PMS: 663 C

Name: Black CMYK: 0/0/0/100 RGB: 0/0/0 HEX: #000000 PMS: 419 C

Name: PMS 360 C CMYK: 45/0/61/25 RGB: 106/191/75 HEX: #6ABF4B PMS: 360 C

The secondary palette are the supporting colors in our identity.

Name: PMS 610 C CMYK: 0/6/62/12 RGB: 225/211/85 HEX: #E1D355 PMS: 610 C

Name: PMS 1245 C CMYK: 0/28/80/16 RGB: 215/154/43 HEX: #D79A2B PMS: 1245 C

Name: PMS 1595 C CMYK: 0/56/90/14 RGB: 219/96/21 HEX: #DB6015 PMS: 1595 C

Name: PMS 200 C CMYK: 0/99/75/24 RGB: 193/2/48 HEX: #C10230 PMS: 200 C

Name: PMS 704 C CMYK: 0/70/70/44 RGB: 142/42/42 HEX: #8E2A2A PMS: 704 C

Name: PMS 648 C CMYK: 91/52/0/65 RGB: 83/83/134 HEX: #535386 PMS: 648 C

Name: PMS 5483 C CMYK: 47/6/0/44 RGB: 75/133/142 HEX: #4B858E PMS: 5483 C

Name: PMS 2945 C CMYK: 81/52/0/46 RGB: 26/66/138 HEX: #1A428A PMS: 2945 C

Name: PMS 3292 C CMYK: 91/0/13/67 RGB: 84/97/34 HEX: #546122 PMS: 3292 C

 

On color

 When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.

 

Combinations

Some colors are not suitable to be used in combination with others. The following diagram demonstrates approved color combinations.

 

 

Scaling

The wordmark has been carefully crafted to read well atmost sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small & you should use the brand symbol.

Recommended minimum size is 50 pixels for screen, and 1/2 inch in print.

Clear space

Symbol

Applications